Here’s one the AR experience that I built while running product, customer success, data, and DevOps teams at Westfield/URW
A good example of AR design and delivery around brand identity, engagement and gamification.
Core idea: Use Brand identity as an anchor. The Westfield logo.
I. Design your customer’s journey
II. Provide unique center’s customization for marketing teams
III. Registrations – Mobile application specific
IV. User Profile Management
V. The Hunt
VI. Collecting Eggs
VII. Redeeming and Rewarding
VIII. Leaderboards and Sharing
IX. Technical Requirements – Engineering – ARKit – Unity
X. Enterprise integrations and MarTech Stack integration