Building Augmented Reality (AR) Experiences for Retail and Mall Environments – Gamification

Here’s one the AR experience that I built while running product, customer success, data, and DevOps teams at Westfield/URW

A good example of AR design and delivery around brand identity, engagement and gamification.

Core idea: Use Brand identity as an anchor. The Westfield logo.

I. Design your customer’s journey

II. Provide unique center’s customization for marketing teams

III. Registrations – Mobile application specific

IV. User Profile Management

V. The Hunt

VI. Collecting Eggs

VII. Redeeming and Rewarding

VIII. Leaderboards and Sharing

IX. Technical Requirements – Engineering – ARKit – Unity

X. Enterprise integrations and MarTech Stack integration