Smith Optics is a leading eyewear and cycling/motorsports brand focused on activities that protect but also enhance the experience of the activity.
Here’s an example of a commerce experience where the focus on TRUST is central to the customer experience and brand proposition.
Trust and Continuous (Agile Mindset) Impactful Experiences For Customers.
Format:
Bio
Quick Wins
Creation and Innovation
Listen and Experiment
Management
#TrustSmith